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| Chapter title |
Multicultural Management Insights
|
|---|---|
| Chapter number | 1 |
| Book title |
More Advertising Worldwide
|
| Published by |
Springer, Berlin, Heidelberg, January 2002
|
| DOI | 10.1007/978-3-540-24788-3_1 |
| Book ISBNs |
978-3-64-253470-6, 978-3-54-024788-3
|
| Authors |
Jürgen Rothlauf |