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Chapter title |
Nielsen-Studie – Kia mit EM-Kampagne „Unser Dream-Team“ on air
|
---|---|
Chapter number | 10 |
Book title |
Dialogmarketing im Dialog
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02000-2_10 |
Book ISBNs |
978-3-65-801999-0, 978-3-65-802000-2
|
Authors |
Ludger Wibbelt, Wibbelt, Ludger |