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Chapter title |
ROI-optimale Allokation dreier Mailingtypen in der Bestandskommunikation einer Spendenorganisation
|
---|---|
Chapter number | 18 |
Book title |
Dialogmarketing im Dialog
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-02000-2_18 |
Book ISBNs |
978-3-65-801999-0, 978-3-65-802000-2
|
Authors |
Peter Lorscheid, Lorscheid, Peter |