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Mendeley readers
| Chapter title |
Marke neu denken: Vom Leuchtturm zum Lagerfeuer
|
|---|---|
| Chapter number | 3 |
| Book title |
Marke neu denken
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-11095-6_3 |
| Book ISBNs |
978-3-65-811094-9, 978-3-65-811095-6
|
| Authors |
Hans-Peter Hahn, Manfred Luckas, Jürgen Schulz, Robert Caspar Müller, Wolfgang Ullrich, Tobias Langner, Malte Christ, Alexander Fischer, Daniel Bruns, Rupert Hofmann, Jan Drengner, Erich Posselt, Hahn, Hans-Peter, Luckas, Manfred, Schulz, Jürgen, Müller, Robert Caspar, Ullrich, Wolfgang, Langner, Tobias, Christ, Malte, Fischer, Alexander, Bruns, Daniel, Hofmann, Rupert, Drengner, Jan, Posselt, Erich |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 33% |
| Student > Master | 2 | 33% |
| Researcher | 1 | 17% |
| Unknown | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Economics, Econometrics and Finance | 2 | 33% |
| Unknown | 2 | 33% |