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| Chapter title |
Was das Markenumfeld verändert
|
|---|---|
| Chapter number | 1 |
| Book title |
Marke neu denken
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-11095-6_1 |
| Book ISBNs |
978-3-65-811094-9, 978-3-65-811095-6
|
| Authors |
Erich Posselt, Posselt, Erich |