Advertising Worldwide

Overview of attention for book

Cover of 'Advertising Worldwide'

Table of Contents

Attention for Chapter 11: Advertising in Taiwan

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Entertainment Industry Economics

Monograph (June 2020)

Entertainment Industry Economics

Monograph (December 2014)

Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures

Article in Journal of Promotion Management (January 2013)

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