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| Chapter title |
Advertising in India
|
|---|---|
| Chapter number | 7 |
| Book title |
Advertising Worldwide
|
| Published by |
Springer, Berlin, Heidelberg, January 2001
|
| DOI | 10.1007/978-3-642-56811-4_7 |
| Book ISBNs |
978-3-64-263206-8, 978-3-64-256811-4
|
| Authors |
R. Srinivasan |