Bilingual Education Platform,
The notion of Anglo-Chinese bi- or trilingual verbal communications in the Hong Kong business and educational contexts is not a…
Role of Language and Corporate Communication in Greater China
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Development of the Corporate Communication Profession in Hong Kong
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Altmetric BadgeChapter 2 A Review of Corporate Communication Practices and Trends in the USA and China
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Altmetric BadgeChapter 3 Becoming a Successful Corporate Communication Practitioner in International Business Consultancy
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Altmetric BadgeChapter 4 Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus
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Altmetric BadgeChapter 5 Communication Styles Embedded in the Bilingual e-Messages of Corporate Leaders in Greater China
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Altmetric BadgeChapter 6 Translation Strategies in Bilingual Corporate Communication
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Altmetric BadgeChapter 7 Communicating Corporate Social Responsibility in Singapore: Toward More Effective Media Relations
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Altmetric BadgeChapter 8 The High-Hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry
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Altmetric BadgeChapter 9 Corporate Social Responsibility in a US Context
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Altmetric BadgeChapter 10 Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China
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Altmetric BadgeChapter 11 Can Internal Communication Drive Business? An Overview of Its Strategic Values and Practice Tips
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Altmetric BadgeChapter 12 Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo
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Altmetric BadgeChapter 13 Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts