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Role of Language and Corporate Communication in Greater China

Overview of attention for book
Cover of 'Role of Language and Corporate Communication in Greater China'

Table of Contents

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    Book Overview
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    Chapter 1 The Development of the Corporate Communication Profession in Hong Kong
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    Chapter 2 A Review of Corporate Communication Practices and Trends in the USA and China
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    Chapter 3 Becoming a Successful Corporate Communication Practitioner in International Business Consultancy
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    Chapter 4 Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus
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    Chapter 5 Communication Styles Embedded in the Bilingual e-Messages of Corporate Leaders in Greater China
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    Chapter 6 Translation Strategies in Bilingual Corporate Communication
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    Chapter 7 Communicating Corporate Social Responsibility in Singapore: Toward More Effective Media Relations
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    Chapter 8 The High-Hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry
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    Chapter 9 Corporate Social Responsibility in a US Context
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    Chapter 10 Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China
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    Chapter 11 Can Internal Communication Drive Business? An Overview of Its Strategic Values and Practice Tips
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    Chapter 12 Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo
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    Chapter 13 Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts
Attention for Chapter 2: A Review of Corporate Communication Practices and Trends in the USA and China
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Citations

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Chapter title
A Review of Corporate Communication Practices and Trends in the USA and China
Chapter number 2
Book title
Role of Language and Corporate Communication in Greater China
Published by
Springer, Berlin, Heidelberg, January 2015
DOI 10.1007/978-3-662-46881-4_2
Book ISBNs
978-3-66-246880-7, 978-3-66-246881-4
Authors

Michael B. Goodman

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 50%
Unknown 1 50%

Demographic breakdown

Readers by professional status Count As %
Librarian 1 50%
Researcher 1 50%
Readers by discipline Count As %
Linguistics 1 50%
Physics and Astronomy 1 50%

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