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Marketing-Trends

Overview of attention for book
Cover of 'Marketing-Trends'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Permission Marketing
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    Chapter 2 Virus-Marketing
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    Chapter 3 Ambient Media
  5. Altmetric Badge
    Chapter 4 Guerilla-Marketing
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    Chapter 5 Lovemarks
  7. Altmetric Badge
    Chapter 6 Hightech & Hightouch
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    Chapter 7 Event Marketing
  9. Altmetric Badge
    Chapter 8 Erlebnismarketing
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    Chapter 9 Customer Relationship Management
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    Chapter 10 One-to-One-Marketing
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    Chapter 11 Mass Customization
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    Chapter 12 Szenenmarketing
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    Chapter 13 Co-Branding
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    Chapter 14 Multi-Channel Management
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    Chapter 15 E-Mail-Marketing
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    Chapter 16 Corporate Citizenship
Attention for Chapter 4: Guerilla-Marketing
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