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Mendeley readers
| Chapter title |
Event Marketing
|
|---|---|
| Chapter number | 7 |
| Book title |
Marketing-Trends
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9061-7_7 |
| Book ISBNs |
978-3-83-490044-9, 978-3-83-499061-7
|
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 6% |
| Unknown | 17 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 33% |
| Student > Master | 3 | 17% |
| Lecturer | 1 | 6% |
| Student > Ph. D. Student | 1 | 6% |
| Professor > Associate Professor | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 6 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 22% |
| Economics, Econometrics and Finance | 2 | 11% |
| Engineering | 2 | 11% |
| Sports and Recreations | 1 | 6% |
| Psychology | 1 | 6% |
| Other | 2 | 11% |
| Unknown | 6 | 33% |