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Mendeley readers
| Chapter title |
Markenführung in der Medienbranche
|
|---|---|
| Chapter number | 9 |
| Book title |
Management von Medienunternehmen
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-4256-2_9 |
| Book ISBNs |
978-3-83-494255-5, 978-3-83-494256-2
|
| Authors |
Franz-Rudolf Esch, Marcel Isenberg |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 17% |
| Unknown | 5 | 83% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 33% |
| Student > Master | 2 | 33% |
| Lecturer > Senior Lecturer | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 50% |
| Computer Science | 1 | 17% |
| Social Sciences | 1 | 17% |
| Unknown | 1 | 17% |