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| Chapter title |
Werbemärkte im Umbruch
|
|---|---|
| Chapter number | 6 |
| Book title |
Management von Medienunternehmen
|
| Published by |
Springer Gabler, Wiesbaden, January 2013
|
| DOI | 10.1007/978-3-8349-4256-2_6 |
| Book ISBNs |
978-3-83-494255-5, 978-3-83-494256-2
|
| Authors |
Julia Mohr, Ralf Nöcker |