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Mendeley readers
| Chapter title |
Sponsoring als Element der Marketing- und Unternehmenskommunikation
|
|---|---|
| Chapter number | 1 |
| Book title |
Sponsoring
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8563-7_1 |
| Book ISBNs |
978-3-83-491111-7, 978-3-83-498563-7
|
| Authors |
Manfred Bruhn |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 40% |
| Student > Master | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 60% |
| Unknown | 2 | 40% |