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Social Commerce

Overview of attention for book
Attention for Chapter 4: Marketing Communications in Social Media
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Citations

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44 Dimensions

Readers on

mendeley
23 Mendeley
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Chapter title
Marketing Communications in Social Media
Chapter number 4
Book title
Social Commerce
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-17028-2_4
Book ISBNs
978-3-31-917027-5, 978-3-31-917028-2
Authors

Efraim Turban, Judy Strauss, Linda Lai, Turban, Efraim, Strauss, Judy, Lai, Linda

Mendeley readers

The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 23 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 6 26%
Student > Ph. D. Student 3 13%
Unspecified 3 13%
Student > Master 3 13%
Lecturer 1 4%
Other 0 0%
Unknown 7 30%
Readers by discipline Count As %
Business, Management and Accounting 7 30%
Unspecified 3 13%
Social Sciences 2 9%
Computer Science 1 4%
Agricultural and Biological Sciences 1 4%
Other 2 9%
Unknown 7 30%