アイデアスクリーニングにおけるマーケターの消費者選好の予測 ― フォールスコンセンサス効果を回避するための個人選好の抑制 ―
Article in Japan Marketing Journal (June 2023)
Embedded Lead Users inside the Firm
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Focus and scope
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Altmetric BadgeChapter 2 Conceptual foundations of the embedded lead user phenomenon
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Altmetric BadgeChapter 3 When passion meets profession – How embedded lead users contribute to firm innovation
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Altmetric BadgeChapter 4 A framework for studying embedded lead users
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Altmetric BadgeChapter 5 Embedded lead users and market-directed dispositions
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Altmetric BadgeChapter 6 Embedded lead users – how are they different and why does it matter
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Altmetric BadgeChapter 7 Integration of Findings, Discussion and Conclusion