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| Chapter title |
Embedded lead users and market-directed dispositions
|
|---|---|
| Chapter number | 5 |
| Book title |
Embedded Lead Users inside the Firm
|
| Published by |
Springer Gabler, Wiesbaden, January 2012
|
| DOI | 10.1007/978-3-658-00066-0_5 |
| Book ISBNs |
978-3-65-800065-3, 978-3-65-800066-0
|
| Authors |
Tim Schweisfurth, Schweisfurth, Tim |