Retail Internationalization in Emerging Countries

Overview of attention for book

Cover of 'Retail Internationalization in Emerging Countries'

Table of Contents

Altmetric Badge

Book Overview
Altmetric Badge

Chapter 1 Introduction
Altmetric Badge

Chapter 2 Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
Altmetric Badge

Chapter 3 Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Altmetric Badge

Chapter 4 Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
Altmetric Badge

Chapter 5 Final Remarks

Attention for Chapter 2: Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin

Altmetric Badge

Citations

dimensions_citation: 2 Dimensions

Readers on

mendeley: 3 Mendeley

Summary Dimensions citations

So far, Dimensions has found 2 publications that cite this research output.

2

The most recent citing publications are shown below. View all 2 publications that cite this research output on Dimensions.

The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong

Book chapter in Palgrave Studies in Practice: Global Fashion Brand Management (June 2016)

Act Like a Retailer, Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Article in Asia-Pacific Journal of Management Research and Innovation (March 2016)

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.