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Timeline
Chapter title |
Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
|
---|---|
Chapter number | 3 |
Book title |
Retail Internationalization in Emerging Countries
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-8349-4492-4_3 |
Book ISBNs |
978-3-83-494491-7, 978-3-83-494492-4
|
Authors |
Karin Pennemann |