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| Chapter title |
Trends im Dialog-Marketing
|
|---|---|
| Chapter number | 9 |
| Book title |
Praxisorientiertes Dialog-Marketing
|
| Published by |
Gabler, January 2009
|
| DOI | 10.1007/978-3-8349-9438-7_9 |
| Book ISBNs |
978-3-83-490574-1, 978-3-83-499438-7
|
| Authors |
Ralf T. Kreutzer, Kreutzer, Ralf T. |