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Praxisorientiertes Dialog-Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

wikipedia
2 Wikipedia pages

Readers on

mendeley
47 Mendeley
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Title
Praxisorientiertes Dialog-Marketing
Published by
Gabler, November 2009
DOI 10.1007/978-3-8349-9438-7
ISBNs
978-3-83-490574-1, 978-3-83-499438-7
Authors

Kreutzer, Ralf T.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 2%
Switzerland 1 2%
Unknown 45 96%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 14 30%
Student > Master 10 21%
Lecturer 1 2%
Student > Ph. D. Student 1 2%
Student > Postgraduate 1 2%
Other 0 0%
Unknown 20 43%
Readers by discipline Count As %
Business, Management and Accounting 12 26%
Computer Science 5 11%
Economics, Econometrics and Finance 5 11%
Social Sciences 3 6%
Arts and Humanities 1 2%
Other 2 4%
Unknown 19 40%