Marktsegmentierung in der deutschen Unternehmenspraxis

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Cover of 'Marktsegmentierung in der deutschen Unternehmenspraxis'

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Attention for Chapter 2: Marktsegmentierung im B2C-Bereich

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Strategisches Vertriebsmanagement, Methoden für den systematischen B2B-Vertrieb im digitalen Zeitalter

Monograph (January 2021)

Shopping, surfing, socializing – current trends of consumption among hybrid consumers in city centers

Article in ZFW – Advances in Economic Geography (August 2019)

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