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Marktsegmentierung in der deutschen Unternehmenspraxis

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 Wikipedia page

Citations

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2 Dimensions

Readers on

mendeley
67 Mendeley
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Title
Marktsegmentierung in der deutschen Unternehmenspraxis
Published by
Gabler, March 2008
DOI 10.1007/978-3-8349-9622-0
ISBNs
978-3-83-490831-5, 978-3-83-499622-0
Authors

Kesting, Tobias, Rennhak, Carsten

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 1%
Switzerland 1 1%
Unknown 65 97%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 25 37%
Student > Master 18 27%
Other 3 4%
Researcher 3 4%
Student > Doctoral Student 1 1%
Other 2 3%
Unknown 15 22%
Readers by discipline Count As %
Business, Management and Accounting 23 34%
Economics, Econometrics and Finance 18 27%
Computer Science 5 7%
Environmental Science 2 3%
Social Sciences 2 3%
Other 2 3%
Unknown 15 22%