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Mendeley readers
Chapter title |
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten — Ergebnisse einer empirischen Analyse
|
---|---|
Chapter number | 27 |
Book title |
Handbuch Kundenmanagement
|
Published by |
Springer, Berlin, Heidelberg, January 2008
|
DOI | 10.1007/978-3-540-49924-4_27 |
Book ISBNs |
978-3-54-022062-6, 978-3-54-049924-4
|
Authors |
Nadine-M. Kracht, Swen Günther, Armin Töpfer |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Student > Bachelor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Engineering | 1 | 50% |