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Representing Ageing

Overview of attention for book
Cover of 'Representing Ageing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Anti-ageing Advertisements and Perceptions of Ageing
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    Chapter 3 Consumerism v. Constructing Older Age: A Case Study of Over-Fifties Life Insurance TV Advertising
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    Chapter 4 ‘They See Themselves As Young’: The Market Addressing the Older Consumer
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    Chapter 5 Talk about Love and Intimate Relationships in a Finnish 50+ Magazine
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    Chapter 6 Redefining Cultural Roles in Older Age: Grandmothering As an Extension of Motherhood
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    Chapter 7 Doing Beauty: Women, Ageing and Identity
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    Chapter 8 On Going Grey
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    Chapter 9 Fashion and Age: The Role of Women’s Magazines in the Constitution of Aged Identities
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    Chapter 10 ‘I Don’t See Many Images of Myself Coming Back at Myself’: Representations of Women and Ageing
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    Chapter 11 The Oldest Generation As Displayed in Family Photographs
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    Chapter 12 ‘Positive Images’ and Calendars: Explorations in ‘Agelessness’ or ‘Ambiguous’ Identities?
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    Chapter 13 Snap Happy — Being Old in Scotland in Photographs
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    Chapter 14 Conclusion
Attention for Chapter 4: ‘They See Themselves As Young’: The Market Addressing the Older Consumer
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