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Mendeley readers
| Chapter title |
‘They See Themselves As Young’: The Market Addressing the Older Consumer
|
|---|---|
| Chapter number | 4 |
| Book title |
Representing Ageing
|
| Published by |
Palgrave Macmillan, London, January 2012
|
| DOI | 10.1057/9781137009340_4 |
| Book ISBNs |
978-1-349-32340-1, 978-1-137-00934-0
|
| Authors |
Karin Lövgren, Lövgren, Karin |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 50% |
| Unknown | 1 | 50% |