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Beyond Hofstede

Overview of attention for book
Cover of 'Beyond Hofstede'

Table of Contents

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    Book Overview
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    Chapter 1 Going Beyond Hofstede: Why We Need to and How
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    Chapter 2 So What Kind of Atheist Are You? Exploring Cultural Universals and Differences
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    Chapter 3 Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research
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    Chapter 4 Culture Theories in Global Marketing: A Literature-Based Assessment
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    Chapter 5 Culture in Context: New Theorizing for Today’s Complex Cultural Organizations
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    Chapter 6 Reflexive Culture’s Consequences
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    Chapter 7 Impact of Context on Cross-Cultural Research
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    Chapter 8 Conceptualizing Culture as Communication in Management and Marketing Research
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    Chapter 9 Cultural Influence on Consumer Motivations: A Dynamic View
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    Chapter 10 Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC
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    Chapter 11 Using Mental Models to Study Cross-Cultural Interactions
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    Chapter 12 Reflexive Considerations of Culture Theories in Global Marketing
Attention for Chapter 4: Culture Theories in Global Marketing: A Literature-Based Assessment
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