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Mendeley readers
| Chapter title |
Culture Theories in Global Marketing: A Literature-Based Assessment
|
|---|---|
| Chapter number | 4 |
| Book title |
Beyond Hofstede
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230240834_4 |
| Book ISBNs |
978-1-349-30047-1, 978-0-230-24083-4
|
| Authors |
Cheryl Nakata, Elif Izberk-Bilgin, Nakata, Cheryl, Izberk-Bilgin, Elif |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 10 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 20% |
| Student > Doctoral Student | 1 | 10% |
| Student > Master | 1 | 10% |
| Unknown | 6 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 30% |
| Social Sciences | 1 | 10% |
| Unknown | 6 | 60% |