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Mendeley readers
| Chapter title |
Postmodern Culture, Convergence and Advertising
|
|---|---|
| Chapter number | 2 |
| Book title |
Advertising in Contemporary Consumer Culture
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-77944-7_2 |
| Book ISBNs |
978-3-31-977943-0, 978-3-31-977944-7
|
| Authors |
Hélène de Burgh-Woodman |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 67% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |
| Economics, Econometrics and Finance | 1 | 33% |