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| Chapter title |
The Assembled Advertisement and the Consumer
|
|---|---|
| Chapter number | 8 |
| Book title |
Advertising in Contemporary Consumer Culture
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-77944-7_8 |
| Book ISBNs |
978-3-31-977943-0, 978-3-31-977944-7
|
| Authors |
Hélène de Burgh-Woodman |