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Chapter title |
Allocating the marketing budget to segments, products, and promotional tools — The application of a marketing model
|
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Chapter number | 88 |
Book title |
Operations Research Proceedings 1991
|
Published by |
Springer, Berlin, Heidelberg, January 1992
|
DOI | 10.1007/978-3-642-46773-8_88 |
Book ISBNs |
978-3-54-055410-3, 978-3-64-246773-8
|
Authors |
Jens R. Maier, John Saunders |