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Chapter title |
Quantifying Brand Equity Maps
|
---|---|
Chapter number | 91 |
Book title |
Operations Research Proceedings 1991
|
Published by |
Springer, Berlin, Heidelberg, January 1992
|
DOI | 10.1007/978-3-642-46773-8_91 |
Book ISBNs |
978-3-54-055410-3, 978-3-64-246773-8
|
Authors |
Jan-Benedict E. M. Steenkamp, Donna L. Hoffman |