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International Direct Marketing

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Cover of 'International Direct Marketing'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Borderless direct marketing? Status quo, trends and outlook
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    Chapter 2 Checklist for your international direct marketing
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    Chapter 3 Global planning to pinpoint local targets
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    Chapter 4 A successful departure from the beaten track
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    Chapter 5 International dialog for successful acquisition of new customers
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    Chapter 6 Segment-specific ethnomarketing
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    Chapter 7 The HP HypeGallery
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    Chapter 8 Robinson lists for efficient direct marketing
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    Chapter 9 International dialog marketing: Consumer trends
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    Chapter 10 China
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    Chapter 11 Hong Kong
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    Chapter 12 Japan
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    Chapter 13 Singapore
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    Chapter 14 Australia
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    Chapter 15 New Zealand
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    Chapter 16 USA
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    Chapter 17 Austria
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    Chapter 18 Belgium
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    Chapter 19 France
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    Chapter 20 Germany
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    Chapter 21 Great Britain
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    Chapter 22 Italy
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    Chapter 23 The Netherlands
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    Chapter 24 Spain
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    Chapter 25 Switzerland
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    Chapter 26 Denmark
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    Chapter 27 Finland
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    Chapter 28 Norway
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    Chapter 29 Sweden
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    Chapter 30 Czech Republic
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    Chapter 31 Hungary
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    Chapter 32 Poland
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    Chapter 33 Slovakia
Attention for Chapter 25: Switzerland
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Citations

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Chapter title
Switzerland
Chapter number 25
Book title
International Direct Marketing
Published by
Springer, Berlin, Heidelberg, January 2007
DOI 10.1007/978-3-540-39632-1_25
Book ISBNs
978-3-54-039631-4, 978-3-54-039632-1