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Mendeley readers
| Title |
International Direct Marketing
|
|---|---|
| Published by |
Springer Berlin Heidelberg, October 2007
|
| DOI | 10.1007/978-3-540-39632-1 |
| ISBNs |
978-3-54-039631-4, 978-3-54-039632-1
|
| Editors |
Krafft, Manfred, Hesse, Jürgen, Höfling, Jürgen, Peters, Kay, Rinas, Diane |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 17% |
| Unknown | 5 | 83% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Other | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Student > Ph. D. Student | 1 | 17% |
| Researcher | 1 | 17% |
| Professor > Associate Professor | 1 | 17% |
| Other | 0 | 0% |
| Unknown | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Social Sciences | 2 | 33% |
| Chemistry | 1 | 17% |
| Unknown | 1 | 17% |