Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo
Article in Psychology and Marketing (October 2019)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Psychology and Marketing (October 2019)
Preprint in SSRN Electronic Journal (January 2019)
Article in Color Research & Application (March 2018)