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Value Creation of Firm-Established Brand Communities

Overview of attention for book
Attention for Chapter 4: Concept and Methodology of Empirical Analysis
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4 Mendeley
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Chapter title
Concept and Methodology of Empirical Analysis
Chapter number 4
Book title
Value Creation of Firm-Established Brand Communities
Published by
Gabler, January 2009
DOI 10.1007/978-3-8349-8460-9_4
Book ISBNs
978-3-83-492123-9, 978-3-83-498460-9
Authors

Philipp Wiegandt, Wiegandt, Philipp

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Student > Bachelor 1 25%
Student > Master 1 25%
Unknown 1 25%
Readers by discipline Count As %
Economics, Econometrics and Finance 2 50%
Business, Management and Accounting 1 25%
Unknown 1 25%