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Chapter title |
Erfolgsfaktoren der Adoption innovativer Dienstleistungsmarken
|
---|---|
Chapter number | 4 |
Book title |
Dienstleistungsmarken
|
Published by |
Gabler, January 2008
|
DOI | 10.1007/978-3-8349-9663-3_4 |
Book ISBNs |
978-3-83-490609-0, 978-3-83-499663-3
|
Authors |
Jan Wieseke |