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Mendeley readers
| Chapter title |
Der Beitrag des Sponsoring zur Erreichung von Markenzielen am Beispiel eines Telekommunikationsdienstleisters
|
|---|---|
| Chapter number | 8 |
| Book title |
Dienstleistungsmarken
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9663-3_8 |
| Book ISBNs |
978-3-83-490609-0, 978-3-83-499663-3
|
| Authors |
Manfred Bruhn |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 1 | 50% |
| Economics, Econometrics and Finance | 1 | 50% |