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Chapter title |
Einleitung
|
---|---|
Chapter number | 1 |
Book title |
Variety-seeking-behavior im Konsumgüterbereich
|
Published by |
Gabler Verlag, Wiesbaden, January 1997
|
DOI | 10.1007/978-3-322-96495-3_1 |
Book ISBNs |
978-3-40-912830-8, 978-3-32-296495-3
|
Authors |
Bernd Helmig |