You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
„Variety-seeking-behavior“ als Konzept zur Erklärung von Konsumentenverhalten
|
|---|---|
| Chapter number | 2 |
| Book title |
Variety-seeking-behavior im Konsumgüterbereich
|
| Published by |
Gabler Verlag, Wiesbaden, January 1997
|
| DOI | 10.1007/978-3-322-96495-3_2 |
| Book ISBNs |
978-3-40-912830-8, 978-3-32-296495-3
|
| Authors |
Bernd Helmig |