Determining the Influence of Social Media Platforms on Youth Buying Intention
Book chapter (June 2022)
The most recent citing publication is shown below. View this citation on Dimensions.
European Retail Research
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Social Media: A New Frontier for Retailers?
-
Altmetric BadgeChapter 2 International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
-
Altmetric BadgeChapter 3 Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour
-
Altmetric BadgeChapter 4 Measurement of Attitude Toward Private Labels: A Replication and Extension
-
Altmetric BadgeChapter 5 Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
-
Altmetric BadgeChapter 6 The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
-
Altmetric BadgeChapter 7 Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
-
Altmetric BadgeChapter 8 Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
-
Altmetric BadgeChapter 9 Retailing in France: Overview and Key Trends / What’s up?
-
Altmetric BadgeChapter 10 The Austrian Retail Market: A Profile
Attention for Chapter 6:
The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees