Introduction to Social Media Marketing

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A Study on Role of Women in Shaping Digital Marketing: Empowerment and Innovation

Article in International Journal of Advanced Research in Science Communication and Technology (December 2023)

Informal experimentation, centralization, or distribution? Assessing technological, organizational and contextual factors for social media institutionalization processes in Dutch municipalities

Article in Information Polity (November 2023)

Social Media in B2B – Die neuen Kanäle erkennen und richtig einsetzen

Book chapter (November 2023)

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