You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Facebook Pages
|
|---|---|
| Chapter number | 3 |
| Book title |
Introduction to Social Media Marketing
|
| Published by |
Apress, Berkeley, CA, January 2017
|
| DOI | 10.1007/978-1-4842-2854-8_3 |
| Book ISBNs |
978-1-4842-2853-1, 978-1-4842-2854-8
|
| Authors |
Todd Kelsey, Kelsey, Todd |
Mendeley readers
The data shown below were compiled from readership statistics for 93 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 5 | 5% |
| Germany | 2 | 2% |
| Australia | 2 | 2% |
| United Kingdom | 2 | 2% |
| France | 1 | 1% |
| Portugal | 1 | 1% |
| India | 1 | 1% |
| China | 1 | 1% |
| Denmark | 1 | 1% |
| Other | 0 | 0% |
| Unknown | 77 | 83% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 20 | 22% |
| Other | 18 | 19% |
| Student > Bachelor | 16 | 17% |
| Student > Ph. D. Student | 13 | 14% |
| Researcher | 5 | 5% |
| Other | 12 | 13% |
| Unknown | 9 | 10% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 23% |
| Social Sciences | 17 | 18% |
| Computer Science | 16 | 17% |
| Arts and Humanities | 5 | 5% |
| Economics, Econometrics and Finance | 4 | 4% |
| Other | 20 | 22% |
| Unknown | 10 | 11% |