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Chapter title |
Integration als Garant erfolgreicher Markenkommunikation
|
---|---|
Chapter number | 27 |
Book title |
B-to-B-Markenführung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8742-6_27 |
Book ISBNs |
978-3-83-491738-6, 978-3-83-498742-6
|
Authors |
Hans H. Bauer, Tobias Donnevert, Hauke Wetzel, Jan Merkel |