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Luxury Fashion Retail Management

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Cover of 'Luxury Fashion Retail Management'

Table of Contents

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    Book Overview
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    Chapter 1 Luxury Fashion Retail Management: An Introduction
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    Chapter 2 Evolution of Luxury Fashion Brands
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    Chapter 3 How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?
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    Chapter 4 The Evolution of Luxury Fashion Retailing in China
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    Chapter 5 Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops
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    Chapter 6 Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers
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    Chapter 7 Analytical Modeling Research for Luxury Fashion Products: Optimal Timing of Brand Extension in a Stochastic Market
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    Chapter 8 Using Social Media for Luxury Fashion Management
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    Chapter 9 Luxury Fashion and Creativity: Change or Continuity?
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    Chapter 10 Luxury Brands and Social Media in China: New Trends and Development
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    Chapter 11 Fashion Luxury Brands: Bridging the Gaps Between Cutting-Edge Fashion and Corporate Social Responsibility Concerns
Attention for Chapter 10: Luxury Brands and Social Media in China: New Trends and Development
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