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Luxury Fashion Retail Management

Overview of attention for book
Attention for Chapter 3: How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?
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Readers on

mendeley
30 Mendeley
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Chapter title
How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?
Chapter number 3
Book title
Luxury Fashion Retail Management
Published by
Springer, Singapore, January 2017
DOI 10.1007/978-981-10-2976-9_3
Book ISBNs
978-9-81-102974-5, 978-9-81-102976-9
Authors

Bang Nguyen, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Nguyen, Bang, Wu, Meng-Shan Sharon, Chen, Cheng-Hao Steve

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 30 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 6 20%
Student > Ph. D. Student 4 13%
Lecturer 2 7%
Student > Master 2 7%
Lecturer > Senior Lecturer 1 3%
Other 3 10%
Unknown 12 40%
Readers by discipline Count As %
Business, Management and Accounting 9 30%
Arts and Humanities 2 7%
Psychology 2 7%
Social Sciences 2 7%
Economics, Econometrics and Finance 1 3%
Other 2 7%
Unknown 12 40%