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| Chapter title |
Konzeptionelle Grundlagen von Nationalen Kundenbarometern
|
|---|---|
| Chapter number | 2 |
| Book title |
Nationale Kundenbarometer
|
| Published by |
Gabler Verlag, Wiesbaden, January 1998
|
| DOI | 10.1007/978-3-663-10877-1_2 |
| Book ISBNs |
978-3-40-912334-1, 978-3-66-310877-1
|
| Authors |
Manfred Bruhn, Britta Murmann |