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| Chapter title |
Was relevant ist, ist cool — aber was cool ist, ist nicht immer relevant
|
|---|---|
| Chapter number | 6 |
| Book title |
E-Branding
|
| Published by |
Gabler Verlag, January 2001
|
| DOI | 10.1007/978-3-322-86949-4_6 |
| Book ISBNs |
978-3-32-286950-0, 978-3-32-286949-4
|
| Authors |
Sergio Zyman, Scott Miller, Zyman, Sergio, Miller, Scott |