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Chapter title |
Marken-Bandbreite basiert auf den Grundlagen des „E-Merchanting“
|
---|---|
Chapter number | 10 |
Book title |
E-Branding
|
Published by |
Gabler Verlag, January 2001
|
DOI | 10.1007/978-3-322-86949-4_10 |
Book ISBNs |
978-3-32-286950-0, 978-3-32-286949-4
|
Authors |
Sergio Zyman, Scott Miller |