↓ Skip to main content
What is this page? Embed badge

Social Media Marketing

Overview of attention for book
Cover of 'Social Media Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 How Social Media Will Impact Marketing Media
  3. Altmetric Badge
    Chapter 2 Social Media Marketing: Evolution and Change
  4. Altmetric Badge
    Chapter 3 Uniqueness of Social in the Overall SMAC Stack
  5. Altmetric Badge
    Chapter 4 Lifecycle of Information on the Web: Implications for Aggregator Sites
  6. Altmetric Badge
    Chapter 5 Shadow Side of Social Media Marketing: A User’s Perspective
  7. Altmetric Badge
    Chapter 6 Exploring the Relationship Between Perceived Benefits and Social Media Brands Using Discriminant Analysis
  8. Altmetric Badge
    Chapter 7 The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing
  9. Altmetric Badge
    Chapter 8 Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining
  10. Altmetric Badge
    Chapter 9 Social Media Marketing, Corporate Social Responsibility, and Social Change in India
  11. Altmetric Badge
    Chapter 10 The Future of Social CRM
  12. Altmetric Badge
    Chapter 11 Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companies
  13. Altmetric Badge
    Chapter 12 Influence of Social Media Marketing on Health Care and Automobile Sectors in India
  14. Altmetric Badge
    Chapter 13 A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures
  15. Altmetric Badge
    Chapter 14 Portea: Social Media Applications
  16. Altmetric Badge
    Chapter 15 Qwikcilver’s Experience: Why Social Marketing Drove Digital Gifting Growth in India
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
4 X users

Citations

dimensions_citation
24 Dimensions

Readers on

mendeley
325 Mendeley
Summary X Dimensions citations

This page is provided by Altmetric.